WhatsApp is currently universally recognized as one of the most commonly used messaging platforms in the world. It now has over 2 billion monthly active users, making it the most popular messaging app. This suggests that at least 90% of your Shopify store’s customers utilize the chat app, which means you’re missing out on a huge marketing opportunity.
Many marketers have come to value WhatsApp’s large user base and business model. WhatsApp isn’t a typical messaging network like SMS, nor is it a broadcasting service. It enables more engaging, media-based dialogues while still maintaining the privacy that emails lack.
As a result, more businesses are beginning to see the numerous marketing potential that this basic chat app provides. But, unfortunately, many people miss out on WhatsApp’s full potential by employing it for very restricted campaigns, such as one-time promotions.
The truth is that this platform allows you to accomplish so much more.
You can unlock the full potential of WhatsApp with the help of sophisticated automation solutions like reviewbit that enable Shopify WhatsApp integration.
WhatsApp marketing , What Does It Mean to You?
WhatsApp is the most widely used messaging app on the planet. So it’s no surprise that Facebook (the creators of WhatsApp) expanded their platform to include a corporate application: WhatsApp Business, with 2 billion active daily users exchanging 65 billion messages every day.
WhatsApp Business is an over-the-top (OTT) chat service that gives customers the functionality and convenience of personal messaging. Today, this popular messaging network is used by over 5 million business users.
OTT messaging apps are third-party alternatives to mobile network carriers’ regular texting services. WhatsApp, for example, is an internet-based messaging service that allows users to send and receive messages via linked smartphones, laptops, desktop computers, tablets, and even smartwatches.
WhatsApp Business becomes an essential component of a successful Omni-channel marketing strategy when utilized with other mobile platforms.
WhatsApp v/s Email
The majority of the mail we receive in our everyday lives is promotional material that is irrelevant and undesirable. As a result, we were irritated and decided to ignore those emails. However, in the case of WhatsApp, we will always be on the lookout for new messages and updates.
WhatsApp has a 95% open/read rate, making it the most effective channel regarding performance and ROI generation; whereas, email has a less than 60% open/read rate.
Customers who have signed in to receive WhatsApp review requests have a 50% greater customer retention rate than those who have opted to get email review requests.
Three times the rate of action: In comparison to email, your WhatsApp review request has a higher action rate.
List of benefits of WhatsApp marketing
- Best customer service
Long hold times, never-ending routing to agents, and backlogged help emails are no longer a part of customer care and support. WhatsApp Business gives businesses a personal space to communicate with consumers in real-time. WhatsApp Business promotes loyalty and trust by delivering the information and support that your customers require.
- Two-Way Communication That Is Convenient
WhatsApp Business allows businesses to engage in two-way messaging with customers via an app they are likely already using for regular chats. In addition, the app provides organizations with simple and direct access to various client communications and campaign management tools.
- Customer Messaging Opt-In Provides Additional Security
Keeping track of multiple rules and compliance laws may be a nightmare for businesses.
End-to-end encryption and two-factor authentication are built into WhatsApp to keep both consumers and companies safe. WhatsApp Company also verifies your business account upon registration, guaranteeing that consumers who opt-in to receive your texts and communications are receiving them from you.
- More Conversations Will Begin Automatically
You may design template messages that remind clients to take the next step and start a discussion once they’ve opted in to receive WhatsApp messages from your company.
WhatsApp ensures that users do not receive spam or irrelevant conversations by enforcing tight content quality and response times criteria. WhatsApp also requires business users to respond to incoming customer messages using a non-template message within 24 hours.
- Conversations that the brand has verified
Every firm should build a WhatsApp “Business Profile,” a unique business identity that incorporates branding components into your WhatsApp discussions. For example, you can include phone numbers, web addresses, retail locations, promotional information, and more. WhatsApp Business also allows you to include images, videos, and documents in your conversations.
- Global Presence
With a global client base of over 2 billion, WhatsApp is the most popular messaging app in more than 100 countries, making it an ideal medium for businesses to reach captive audiences.
How WhatsApp can help e-Commerce?
It has also been a wonderful means for businesses to sell their products and services on a large scale, with over 1 billion monthly active users. When compared to other advertising mediums such as television or print ads – or even other digital marketing channels such as YouTube, Google PPC, and so on – e-commerce brands have discovered WhatsApp marketing to be an effective way of building customer loyalty and increasing brand awareness at low costs.
It’s little surprise that WhatsApp is being hailed as a “miracle” customer interaction platform for companies of all kinds.
WhatsApp marketing effectively keeps in touch with clients, and the fact that text messages have a 98 percent open rate makes it even better.
Furthermore, using a chat tool like WhatsApp to communicate with your consumers benefits by increasing their trust in you, especially for the review collection. For example, 53% of customers said they would buy from you if the only method they could reach you was by text or a chat app. To bridge this distance, WhatsApp provides a smooth and high-speed route.
That’s not all, though.
WhatsApp may be used in various ways to nurture new customers and keep your present customers engaged, thanks to its fast and conversational nature.
When the competition is severe, you must ensure that your brand remains relevant to the consumer’s mind. You don’t want them to leave because they don’t remember you or can’t recall what they bought from you, especially because internet users are exposed to an average of 5000 advertising every day.
We assist Shopify merchants in transforming their review gathering techniques into something as strong and in-depth than email campaigns at reviewbit.
We assist you in implementing best practices to ensure that your WhatsApp marketing efforts are never spams, provide value to your clients, and result in actual sales.