One of the most effective conversion drivers for Shopify stores is eCommerce personalization.
Beyond segmentation, tailoring the customer experience for each user is a top priority for some of the world’s leading eCommerce companies.
This is because it drives revenue, customer lifetime value, and loyalty. 61 percent of online shoppers said they are more likely to purchase from a personalized offer. While personalization may appear to be difficult, there are a variety of strategies and apps that make it simple for Shopify sellers.
We created this guide about personalized marketing on your Shopify store to help you get started customizing the customer experience right away.
Personalization in Ecommerce Explained
A personalized eCommerce experience is when the customer is shown offers and content specifically tailored to them and their needs and desires. This includes product recommendations and blog posts and going beyond your website and into your email campaign.
Personalization works by extracting visitor data and analyzing it to determine each individual’s preferences. Past purchases, for example, can be used to improve product recommendations. As a result, each customer sees less of what they don’t want and more of what they do.
In other words, they will see offers that are relevant to them. This accomplishes a few things:
- Increase the likelihood of a customer remaining on your site, as 48 percent of customers are willing to wait longer to receive a personalized product, lowering the bounce rate.
- Increase conversions because 91% of customers are more likely to shop with a brand that recommends a product they are interested in.
- Improve the overall customer experience and loyalty by making the customer feel like you care about them. As a result, your relationship with them improves.
The Advantages of Customizing the Customer Experience
Personalized marketing is a strategy in which brands create a tailored experience for their audience based on information gathered about who a specific shopper is, such as demographics, psychographics, behavioral data, and customer intent signals.
While many businesses personalize the onsite customer experience, eCommerce brands benefit the most. This is why:
Personalization is a low-cost option.
Personalization is an effective way for Shopify sellers to increase revenue.
It’s also inexpensive. According to recent data, personalization can reduce customer acquisition costs by up to 50% while increasing marketing spend efficiency by 30%.
So, while launching a personalized campaign may cost a little more, your budget will stretch further, making this a cost-effective part of your marketing strategy.
Personalization, however, is not a one-size-fits-all strategy that should only be used for social media advertising campaigns; it should be part of an omnichannel marketing strategy that draws customers in and keeps them coming back for more.
Improved Customer Connection
Today’s eCommerce experience is about more than just transactions; building relationships.
With so many options and competitors, primarily online, you can’t win by simply creating products and opening a store. ECommerce businesses must humanize their brands and cultivate customer relationships to compete.
Personalized marketing demonstrates to customers that you value them as individuals. That connection can help you build a stronger relationship in the coming months and years.
Enhanced Customer Loyalty
It is less expensive to keep existing customers than to acquire new ones, and personalization assists brands in doing just that.
Personalizing the customer experience gives your customers a personal connection, once a feature of traditional brick-and-mortar shopping.
Today’s eCommerce shoppers have many options, so a personal touch can help brands stand out.
Customers have grown accustomed to the personalized, tailored customer experiences they receive on social media and Amazon.
Delivering exclusive campaigns and personally recommended products provides customers with the personalized experience they seek and can increase loyalty.
7 Ways Personalization Can Help Shopify Stores Increase Conversions
Personalization eliminates friction in the purchasing process and limits the paradox of choice, allowing customers to complete their orders and return to their lives.
Many points along the customer journey, including videos, landing pages, homepages, ads, emails, push notifications, product and service recommendations, and transactional messages like receipts and shipping notifications, have the potential for personalization.
So, how does personalization appear in practice? Let’s look at a few examples and investigate why they work.
- Return Customers Should Be Targeted
People who have previously visited will have a browsing history that you can use to create a section called “recently viewed items.” You could also show them items that-people with similar interests have looked at.
Another option is to target customers through complementary categories. For example, if a customer is looking at shoes, you could show complementary/matching dresses.
Another thing to remember is that when targeting return customers, it’s good to maximize conversions by displaying the text “continue shopping” alongside a carousel of suggested items based on their previous shopping habits.
- Targeting and profiling
The foundation of your eCommerce personalization strategy is profiling and targeting. It is when you track and collect data about your customers as they browse your site, gaining insights into their preferences and shopping habits.
This is where machine learning enters the picture. Machine learning automates the processing of onsite customer data and information.
- Personalize Your Offers Depending on the Customer’s Intent
One of the most effective ways to convert website visitors into loyal customers is to tailor the customer experience, including promotions, to each customer based on their behavior and intent.
After all, some customer segments are more likely to convert when incentivized with promotion. In contrast, others have high purchase intent and do not require an incentive to complete their order.
- Recognize Your Customers’ Needs
Each buyer will have their own set of requirements and viewpoints.
Make sure to carefully read all customer reviews to determine what they truly want and how you can improve. Their suggestions and feedback can propel your customer service techniques forward by leaps and bounds.
Also, if you can ensure that you respond to each customer review – even if you have a large number of the – customers will appreciate that you care about their feedback. We strongly recommend installing a customer review app to make it easier for you to review and manage your reviews. Reviewbit is one of the best and most highly rated review apps. It has many features and can be seamlessly integrated into your Shopify store.
- Use Device-Based Personalization
Desktop and mobile user behavior differ. As a result, you must enhance the user experience by implementing device-based personalization. According to a survey, mobile users have several complaints about online stores. These include difficulties in creating an account , checkout issues (for 99% of users), and irrelevant content (64%t of users).
Personalizing the mobile user experience is the simplest way to solve these issues. You could, for example, include social logins that allow new users to create accounts in an instant. This is ideal for impatient mobile users who do not want to waste time registering for a new account.
- Customers Will Be Pleased With Personalized Rewards
While building a customer base of loyal, raving fans isn’t easy, an excellent place to start is personalizing the customer experience by offering rewards and incentives tailored to each individual.
And Shopify sellers can accomplish this with a simple rewards program that identifies distinctive characteristics of their customers.
Recognizing your customers’ accomplishments, events, and special dates can foster a personal touch that often leads to loyalty. Loyal customers drive a high customer lifetime value, which is the foundation of a long-term eCommerce business.
- Provide Customers with a Variety of Service Channels
The next step you should take to improve your customer’s experience is to provide them with excellent support. In fact, after just one instance of poor customer service, more than 30% of all customers switch companies. Customers want to be able to select the channel through which they receive support. As a result, multiple service channels must be established for this to work.
Some of your customers may prefer to get assistance through live chat, while others may prefer to call through the official phone line. Nonetheless, providing quick, convenient support experiences on the channels your customers prefer is critical to providing excellent support.
The more of that you have, the better. But don’t worry, you won’t have to implement every channel on your website. Just make sure you have some of the most popular – this will vary from business to business and depend on your audience.
eCommerce personalization makes the end-user feel more at ease in your online store. It also boosts conversions by presenting more relevant offers to individual customers.
Use the advice in this article to create your eCommerce personalization strategy, and don’t forget to use the tools to help you along the way.