Robert Half once said, “When the customer comes first, the customer will last.” Approximately 89% of customers are more likely to repeat a purchase if you provide them with the best experience. Hence, no matter what type of business you own, it is highly crucial that you keep in mind the basics of providing great customer experience. You must understand the impact of a positive customer experience on your business. When you run a Shopify store, you are running an eCommerce business. Customer is the priority here. Therefore, providing the best customer service is a must for growing your business.
Improve the Shopify Customer Support Experience
Shopify market share [Source – Konstruct Digital]
If you’re running a Shopify store, you know that customer service is critical. And what’s more, good customer service can help your store stand out from the rest. Here are quick ways to improve your store’s customer experience and ensure that customers keep coming back:
First, focus on using the proper customer service channels. It will help you stay in touch with customers and address their concerns quickly and efficiently.
Second, make sure that your store is designed well for customer service. It will make it easy for customers to find what they’re looking for and minimize the time they spend trying to solve customer problems.
And third, consider outsourcing your customer support. It can help you reduce the time you need to pay on customer support and free up resources to focus on other areas of your business. So whether you’re looking to improve your store’s customer service or increase customer retention, these tips are worth considering.
Now, let’s discuss in a bit more detail on how to ensure excellent customer support on your Shopify store:
Choose the proper customer service channels
No business is immune to customer service issues. But with the right strategies in place, you can help minimize the impact and improve the customer experience overall. Here are five customer service channels that can help you improve your customer experience and support on Shopify store:
Phone call support
Support via email and tickets
Support via social media
Live chat support
There are multiple apps and solutions available in the market that you can use to activate these channels. For example, for phone call support, you can add a toll-free number on your contact us and customer care pages. For support via tickets and email, you can use a BPO service like AM2PM Support. For live chat, you can use a tool like Zendesk. There are endless solutions!
Each app integration has its strengths and weaknesses, so selecting the one that will work best for your business is essential. By using these channels strategically, you can help boost customer satisfaction, improve your overall customer satisfaction and sales engagement and drive more business.
Design your store for better customer service
Creating a customer-friendly shop is essential for success. If you want to improve the customer experience in your shop, here are some tips to help you:
First, make sure your store has a clear and concise design. It will help customers navigate it easily and quickly find the information they’re looking for.
Next, use templates or custom designs to speed up creating a new product.
Third, make it easy for customers to buy products by setting up automated processes like shipping labels.
And finally, focus on customer service by ensuring your store is well-designed, easy to navigate, and stocked with the products your customers are looking for.
Focus on Your User Interface (UI) and User Experience (UX)
When it comes to customer experience, you must focus on the user interface (UI) and user experience (UX). It means creating a user-friendly and easy-to-navigate interface and ensuring that the customer experience is top-notch. Feedback should be incorporated into the design process so that you can constantly improve the customer experience. Additionally, use customer service channels like social media to serve customers better and address any issues that may arise. Make sure that pages are concise and that it’s easy for people to find what they’re looking for.
Know your product inside out
Providing customer satisfaction is essential for Shopify store success. By knowing your product inside out, you can ensure that shoppers find what they’re looking for and have a positive experience with your store. Make sure that all the product descriptions are accurate and that typos and spelling mistakes are avoided. Additionally, add high-quality images that match the products and help shoppers visualize what they’re buying. Doing all this will help you deliver a great customer experience and drive more traffic and positive reviews to your Shopify store.
Consider outsourcing your eCommerce customer support
One more way to level up your eCommerce support is by offering excellent customer support via outsourcing. Outsourcing not only help with customer satisfaction, but it will also free up your team from a lot of the workload. If you’re looking to outsource customer service, many options are available. You can choose to use a customer service provider based in your country and get benefit from outsourcing call centers and BPO. You can also outsource customer service from a service provider specializing in eCommerce customer support. Either way, by taking these steps, you’ll be able to provide the best possible customer experience.
By following these simple tips, you can improve the customer experience in your Shopify store. Utilizing good customer service channels, designing your Shopify store to stand out with customer service in mind, and following up with customers after they’ve purchased will go a long way in establishing a positive customer experience.