As of 2021, there are more than 12 million online stores. As a result, driving traffic to your website will only become more complex, with that number expected to rise. Shopify is one of the reasons for the rise in online stores. The platform makes it painless and straightforward to set up an online store.
As a result, there has been a significant increase in new sellers. However, the increased competition has made it extremely difficult for some, with many stores receiving very few visitors. When there is little traffic, there are few sales. So, how do you deal with increased competition and low traffic?
Here are my top strategies for locating low-cost, straightforward traffic and sales nurturing solutions.
Here’s why targeted traffic is so essential for your store
Many new store owners rush to drive traffic to their store to make sales as soon as possible.
Getting traffic should be your first goal to increase sales on Shopify. Until people visit your website, you won’t know if your products are priced correctly or if your brand appeals to your target audience.
However, if you try to send the wrong people to your store, this can result in a massive waste of your resources!
When you use paid traffic, you can create highly targeted methods for attracting the right audience to your site. However, until you’ve had actual buyers, you won’t be able to be sure of who those right people are.
This is why you should begin by utilizing your accessible traffic sources first.
How long does it take for Shopify to generate sales?
The time it will take you to make your first sale on Shopify is determined by several factors, including:
- Whether you have an existing network or email list that matches the profile of your target customer
- Your domain’s age and authority (if you are buying an existing domain)
- The breadth of your market research – and how your products and pricing reflect it
- How your products are presented (images, product descriptions, etc.)
- The incentives you’ve set up to entice visitors to buy from you
For example, if you don’t have an existing network and launch a site that doesn’t make sense in the current market, it could take a long time to make a sale.
It will be challenging to break into the market if your products are not reasonably priced or do not provide incentives such as free shipping over a certain amount and coupons for first-time buyers. This is especially important if you operate in a competitive niche.
Even if you don’t have an extensive existing network, you can expect to make your first sale on Shopify in a reasonable amount of time (a few weeks or months). The key is to make the most of what you have and optimize your store.
Here are the best tips to get traffic and sales
Step 1: Make use of free traffic sources
By utilizing free traffic sources, you will generate analytics for your Shopify store. For example, you’ll be able to see what types of people visit, who opts in, who leaves without taking any action, and, ultimately, who spends money with you.
Once you have that information, you will target lookalike audiences with paid traffic.
- To get your first Shopify sales, reach out to your inner circle: Have you informed your friends, family, coworkers, and others in your network that you have a Shopify store? Share the news on all of your social media platforms, including Facebook, LinkedIn, Instagram, Snapchat, Tik Tok, and others. Don’t forget to include a link to your website in your profiles as well!
- Increase your visibility on relevant Reddit communities: many business owners overlook Reddit as a massive platform. There are forums – or, as they are known, subreddits – for almost anything you can think of.
- Make a store on Facebook and Instagram: Facebook and Instagram are effective platforms for increasing Shopify sales because you can integrate your products directly into your profile and posts.
- Obtain referrals from your current customers: The most challenging stepping stone is making your first 4 to 5 sales on Shopify. However, once you arrive, you will multiply those sales – as long as you provide a positive customer experience.
- Make a store on Facebook and Instagram: Facebook and Instagram are effective platforms for increasing Shopify sales because you can integrate your products directly into your profile and posts. What’s the best part? You can expand your audience on these platforms for free! Because of its visual nature, Instagram is especially effective for ecommerce marketing. Instagram will also provide you with more organic traffic than Facebook.
Step 2: Fine tune your store to boost sales
When you have a lot of people passing through your store, you’re bound to make a few sales. However, there is always room for improvement to maximize each visitor’s value.
- Add a live chat feature to your Shopify store.
Before they are ready to buy, your visitors may have questions about one of your products or require assistance. If you do not provide that assistance, they may decide it is not worth the trouble and not purchase. Avoid this by directly adding a live chat to your Shopify store. And don’t be put off by the prospect of being online 24 hours a day, seven days a week.
- Insert user-generated content reviews the product page
Please make the most of those reviews by including them on your website. Reviews can appear on product pages, your home page, and a separate Testimonials page.
All customer reviews can be displayed directly on the product pages using reviewbit’s review widgets, including ratings photo/video reviews, verified badges that drive traffic and further bring sales due to the authentic social proof.
- Begin a loyalty program: Each paying customer can generate even more paying customers. This will allow you to lower your cost per purchase and reinvest more profits in improving your site, growing your team, or scaling your paid traffic. Loyalty programs are highly effective in this regard. Customers can earn points for purchases, but you should also consider rewarding them for referring their friends and family.
- Make your product pages more desirable: Your product pages can be simple and straightforward, with just a few images and a product description… Alternatively, they can be loaded with bells and whistles. What is my recommendation? Experiment with different additions to your product pages to see what works best for you. For example, if you’re running low on product quantities, you could try increasing them.
- Make your website mobile-friendly: If your Shopify store isn’t already mobile-optimized, you’re passing up a huge opportunity to increase sales. A clumsy mobile experience is most likely costing you a slew of potential customers. Instead, invest in a mobile version of your website, and if you’re already getting traffic, you should see an increase in sales on Shopify as a result.
As competition intensifies, it is critical to remember your Shopify store’s marketing strategy. The success of your shop will be driven by generating the right traffic.
Remember to base your strategy on your own research and budget. This will allow you to get the most bang for your buck with your advertising while also attracting the most potential customers. Remember to keep an eye on your feed to maximize your potential traffic. Update it as needed, and make the most of your most profitable products.