Have already you considered using false social proof in your Shopify store? Social proof can be one of your most powerful tools for increasing conversion rates, sales, and your brand’s reputation. Furthermore, it’s one of the best ways to let people know that your website is highly trustworthy and well-liked by other online shoppers. On the other hand, Obtaining social proof can take time, obviously, it is a time taking process, especially if you’re starting. As a result, some business owners consider using falsified social proof and will start to generate fake reviews, and if you’re one of those merchants, this article is for you. You are always trying to build up your store to the best among your competitors. So, in this competitive world, should not use an easy way to find success, it will not be long-lasting.
Our goal today is to demonstrate why using fake social proof on Shopify is never a winning strategy and how it will affect you badly. This article will clearly explain to you the reasons to avoid fake social proof on Shopify and show you what you should do instead.
Why do genuine Shopify store owners suffer as a result of fake reviews?
Most of the Shopify stores display fake reviews on their stores. When there are fake reviews on the internet, it makes it more difficult for customers to purchase a product with confidence!
Even if you haven’t done anything wrong, a lack of confidence can harm your business. Every Shopify store suffers when customers lose faith in the Shopify ecosystem.
Despite the pressure that marketers are under to increase conversions and overall sales, it may not be as effective in the long run. Every customer who buys something enters a new lead category in your re-marketing funnel. Many businesses spend more time and money attempting to re-engage existing customers than reaching out to new prospects. Therefore, it is essential to ensure that you only target customers who genuinely benefit from your service. The best way to accomplish this is through genuine Social Proof.
What are the Causes of Shopify Fake Social Proof?
It encourages bad habits.
When it comes to using fake social proof, there is another concern you should have as a business owner: it can create habits that show up in your other marketing strategies. Suppose now you are focusing on fake sales notifications and then you see only minor short-term success.
Once you’ve gained confidence from those few sales, you’ll most likely look for other ways to jumpstart your company’s growth, which won’t work effectively. Other unethical strategies could include buying Instagram followers, paying for clicks to boost SEO, making trades for backlinks, and other black-hat marketing tactics.
It is prohibited
We’ll start with the most obvious reason not to use fake social proof: it’s illegal. The Federal Trade Commission expressly prohibits “unfair or deceptive acts or practices in or affecting commerce.” The FTC’s ultimate goal is to protect online consumers you attempt to convert into customers.
And while you may or may not face hefty fines if caught, the damage done to your brand will be difficult to repair. Breaking the law doesn’t make sense as a marketing strategy when there’s a much easier way to use actual social proof when you’re just starting.
Your genuine audience will be able to detect fraud.
One of the most significant disadvantages of using fabricated social proof is that your actual audience can usually tell whether it is genuine or fabricated. As you attract your potential customers to your Shopify store, they will naturally be drawn to different products and use a specific type of language.
When your fake notifications use a different language or sound like-excellent product, must try, your audience will easily realize they aren’t real. Many online business owners make the mistake of underestimating how knowledgeable online customers are, and that prevents them from becoming a franchisor one day.
Simply put, there is no need.
This is the most apparent reason on the list: you don’t need fake social proof to increase your Shopify sales.
Why on earth would you want to take the following risks:
- Are you breaking the law?
- Developing bad habits?
- Customers criticizing you on social media?
- Are you losing a lot of sales because your customers no longer trust you?
The risks mentioned above may provide some short-term benefits, but they are more likely to cause long-term harm. The funniest part is that faking social proof is entirely unnecessary! This is because there is another way to use genuine social proof notifications.
Let’s look at how you can get started with social proof for Shopify, even if you’re starting.
What steps is reviewbit taking to combat fake reviews?
- Authentic shopper verification
- Being a trustworthy alternative
Our verification system is one of the ways we combat fake reviews.
When a merchant uses reviewbit, we display a badge with our logo icon and a checkmark to indicate that the shopper who left the review appeared genuine.
We provide merchants with numerous opportunities to display genuine, truthful social proof to increase sales. We enable eCommerce stores that use reviewbit to collect reviews via reputable third-party platforms such as WhatsApp. We verify all data and never falsify it.
Inform customers if you are using incentives as reviews. They’ll appreciate your honesty. Shoppers dislike being duped. Most people will stop doing business with a company that has betrayed their trust. Don’t be that brand!