When it comes to validating your business, positive customer reviews are just as critical as the revenue you’re bringing in. What is the second most beneficial aspect of positive customer feedback?
They represent achievement, customer satisfaction, and gradually it will lead to long-term viability and retention of customers. They include a built-in marketing tool.
Because customer reviews have a significant impact on your target audience, how you amplify and add them to websites can help your customer acquisition strategy.
Adding reviews to your eCommerce website can instantly turn a loss into a profit.
Today, I’ll show you how to add product reviews to your Shopify website to boost sales, build your brand, and lock down the bag.
Let’s look at why reviews are so critical
- Reviews help to build trust. Consumers trust product descriptions 12 times more than product reviews, according to eMarketer. Your conversion rate will directly increase as a result of reviews.
- Customers are more likely to buy from you instead of your competitors. According to an iPerception study, 63 percent of customers are more likely to purchase from a website that includes user reviews.
- On sites with reviews, the average order value is higher. Believe it or not, consumers who interact with user reviews or user-generated content spend 11 percent more.
3 techniques for review promotion on Shopify
Customer reviews are classified into four types: testimonials, badges and widgets, reviews with attribution, and Review Stream. Because your company’s website serves as its digital storefront, making an excellent first impression is critical.
By allowing visitors to read the entire review without being redirected to another tab, displaying customer reviews on your website should attract attention and increase time on site. So it’s up to you to decide which format will work best for your online presence and benefit your business the most.
Reviews showcasing widgets
The customer review widget on your website is an embeddable badge that invites website visitors to rate your business. Some review apps on Shopify offer badges that encourage users to read your company’s reviews and link them to your website.
If you can only highlight one review site, the option to show Google reviews on websites is the most beneficial because it is a well-known brand that people trust. You can create your own Google review using a link generator to generate a link to your Google listing.
Another benefit of using badges and widgets is that you can easily create your buttons and link them directly to your various online review site listings.
Badges will not slow down your website and can be customized to match the style of your layout. However, the most important thing they do is provide a direct path to some powerful social proof that your brand is top-notch.
Reviews as testimonials
The testimonial is the most common type of business review. Traditionally, it has been a quotation-marked review of the company attributed to a client.
To demonstrate that the review comes from a credible source, testimonials may include links to the person’s website or a case study.
Featured reviews with credit
You can take your customer feedback to the next level with the help of SEO. When a standard quoted testimonial is displayed without links on the homepage, it tends to be static.
Using a markup tool, embedding a URL to the client’s website or a link to an actual online review site can have an immediate impact on the review’s value. This allows Google to show your high-quality reviews when your company appears in search results.
By using markup, you can improve the structure of your reviews and make it easier for search engines to find them.
The most effective method for displaying reviews on your Shopify store
First and foremost, you should always include a review widget on your product pages. Once you’ve covered that ground, the next step is to make product reviews visible at critical touchpoints along a customer’s purchase journey.
When selecting a product review app, it should be able to display reviews on product pages homepages and support the addition of a dedicated reviews page. These are the critical touchpoints that every shopper will encounter before proceeding to the checkout, and 72 percent of online shoppers will not act until they read a review.
Positive reviews on your website provide insight into your satisfied customers’ experiences. When visitors come to your website, you want them to know that if they choose to work with you, they will have a positive experience that will be both time and money well spent.
Putting extra effort to embed badges or a section for customer testimonials on your homepage can go a long way, especially if you’re regularly trying to rotate them from all of the great reviews.
Creating genuine social proof for your Shopify website can be highly beneficial. You can do that by following the above tips.
- Boost your sales conversions.
- Increase your brand’s visibility and make more connections in your industry.
- There are several ways to begin your process, but I strongly advise you to stick to the five steps outlined in this article.
I hope you found this article helpful and that you will implement some of the steps for your Shopify business.