Consumers who shop online do not have the same intimate relationship with the brand and its products when they shop in a physical store. They can’t touch and feel the product to see if it’s good quality, and they don’t have the trust that paying in-store provides. As a result, most Shopify stores see first-time visitors leave without interacting with the brand or making a purchase. So, how do you address this online shopper concern to increase Shopify sales?
When creating an online store, you must be able to keep your customers engaged while also building trust and credibility in your brand.
While you can’t be physically present with them, you can demonstrate that you’re as invested as they are and want to be able to assist them in making the best purchasing decisions.
Here are some strategies for keeping your shoppers engaged, developing a relationship with them as they browse your store, and converting them into customers.
In 2022, how can you quickly increase sales on your Shopify store?
Creating a Shopify store is the first step if you want to build a successful e-commerce business in 2022 and increase sales quickly. The difficulties are getting your idea off the ground and running, making consumers aware of your product’s existence, and driving them to it.
Strategy is essential. Many small businesses fail to meet their goals because they either deviate from their strategy or never implement one in the first place. Certain things must be done to be a top Shopify store. Having a great website design, a great customer experience, and a cutting-edge strategy. Trying to market a product on Instagram right away and expecting hundreds of sales isn’t going to cut it.
With the e-commerce market becoming more crowded and competitive, you must have a unique selling point (USP) and a fantastic strategy to help you stand out and grow. Ecommerce is expected to reach $5.5 trillion in 2022 and 7.3 trillion USD by 2025, so you’re probably wondering how you can get a piece of the pie.
Do you have a lot of visitors to your Shopify store but no sales?
If you have a Shopify store with traffic, but it isn’t converting to sales, you should put yourself in your customers’ shoes. You’ve worked hard to bring customers to your website, but they don’t want to buy for some reason. Why is this the case?
We’ve compiled a list of possible reasons why your traffic isn’t converting:
Incorrect audience: It may seem silly, but you may be attracting the wrong customers. SEO that misleads searchers or paid ads that target the wrong demographics may be affecting your store’s conversions. Ensure that the right customers can find and buy your products.
Descriptions of products: Customers visit your website because they are interested in your products. Make sure that you have taken the time to describe each product fully. If you haven’t done so, your customers will leave.
Incorrect messaging: the simplest solution is to direct all traffic to your store’s homepage. However, you would be doing yourself a disservice if you did this. Knowing your audiences is excellent because it allows you to create specific and targeted landing pages with messaging tailored to each audience and increase conversions.
Not mobile-optimized: As more consumers shop on their phones, your website must be mobile-optimized to increase sales quickly.
Lack of trust: Consumers are becoming increasingly savvy when it comes to online shopping. Customers look for reasons to trust a brand, so displaying customer reviews and social proof will make them feel more secure when purchasing from your store. Trust badges are another effective method of increasing customer trust and increasing sales.
5 strategies for increasing sales and conversions in your Shopify store
To create a successful e-commerce store and quickly increase sales by establishing trust and increasing on-site engagement. It’s not as simple as opening a shop and hoping for customers to come to you. You’ll have to take action to make it happen.
Let’s go over the strategies below to drive traffic to your store and convert it into revenue.
- Showcase product reviews to increase the credibility
As an online store, you must demonstrate to customers that your brand and products are genuine. Product reviews on your product pages are the most effective way to boost credibility. By displaying how other customers have reacted to your products, you can reassure a new customer of your quality while also giving them a sneak peek at how the product looks.
Online shoppers place a high value on reviews. Before making a purchase, 89 percent of customers read product reviews. With apps like Reviewbit, you can collect and display reviews on your product pages, allow customers to upload product images, and provide new customers with an unbiased look at your products. New customers will be more likely to shop with you if they have a credible way to determine whether your product is right for them.
It’s similar to using what your current customers say about your products to boost Shopify sales!
Reviews collected through Reviewbit could also be used on platforms like eshopbrands.io to build trust with customers researching about you online.
- With on-site sales notifications, you can demonstrate your store’s popularity
Consider the following scenario: you walk into a popular retail store and notice many customers inside. Such a sight indicates the store’s popularity and makes you, as a shopper, eager to leave with multiple shopping bags. This experience can be replicated in your online store as well!
Apps like Sales Pop Up enable merchants to display in-store purchases in real-time. This visual cue will serve as social proof, informing your store’s visitors about your popularity. Displaying these live sales notifications allows shoppers to see what other people are buying, creating a positive experience and motivating them to buy.
- Display personalized recommendations to entice customers
When shoppers arrive at a product page, they usually scroll to the bottom and then leave. However, you can better engage your customers by including personalized product recommendations on your product pages. Your store’s well-placed personalized recommendation widget can increase AOV by 369 percent.
Wiser is a Shopify app that allows brands to place personalized product recommendations. Using the app, you can create personalized recommendations for each shopper by utilizing various widgets driven by different parameters – inspired by browsing, related products, similar products, frequently bought together products, featured products, new arrivals, best-selling products, and more.
- Using trust badges, you can ensure a secure checkout
Because of their lack of trust in the payment gateway, many online shoppers are hesitant to order from an eCommerce store. This is true even if you, as a merchant, have implemented a secure payment system on the backend. So, how do you convey to the shopper that they can make a secure transaction in your store?
You must inform your customers that your payment gateway is secure. The Free Trust Badge app simplifies adding trust badges about the store’s secure payments. Within a section on different parts of your store, you can add badges that show the different payment methods available—VISA, PayPal, etc. You can also use these badges to display messages such as “Secured and trusted checkout.”
Such a minor feature in your store will undoubtedly increase customer trust and conversions!
- Use a live chat or chatbots to provide shopping assistance
When browsing products, customers are bound to have questions. In a retail store, you can request a sales associate to assist you in understanding the product’s price, size, or refund policies. You can make it easier for your online shoppers to get such assistance by enabling live chat on your Shopify store or automating the chat with a chatbot.
Tidio and other live chat apps are designed to help you with your Shopify store. The app can be configured to send automated responses to specific questions. This automated live chat experience will allow shoppers to receive the right kind of assistance at the right time, allowing them to make more informed purchasing decisions, and hence your store’s sales increase.
If you want to increase your Shopify store sales, you must work hard to achieve your goals. Investing in your target audience is the key to increasing Shopify store sales. The more you know about them, the more effectively you will be able to sell them.