. Most online merchants will have to decide whether to offer discounts, when to offer discounts, and how much the discounts should be worth.
Discounts for your online store can be a powerful tool in your conversion arsenal for increasing customer loyalty. However, if incentives are used without much care, you can cause significant damage to your brand or, worse, become unprofitable.
We’ll go over how to offer deals on your online store, as well as some of the most popular ways you can use discounts to drive customer loyalty and conversions, and, of course, how to use them most effectively if a customer leaves a review for your store.
For whom are incentives, coupons, and discounts relevant?
As previously stated, online store offers can be an effective tool for customer acquisition and loyalty. However, before you start offering discounts, you should think about your overall brand strategy.
If you want to position yourself as a higher-end brand or if your margins are tight, you may want to stick to customer loyalty offers rather than weekly sales. Deep discounting and daily or weekly sales, on the other hand, may be more effective in meeting your goals if your margins are healthy.
Finally, think about whether and what kind of offers are appropriate for your brand. Creating an online business usually entails a lot of trial and error to determine what works best. Setting goals for each campaign and offer, starting small, and tracking results is the best strategy.
How can you incentivize someone to leave a review?
The short answer is that it depends.
Let’s discuss how you can offer incentives that encourage customer reviews and increase conversions transparently and ethically!
Where are you soliciting feedback?
If you ask for reviews on third-party sites such as Google or Yelp, you should NOT offer incentives in exchange for the reviews. This violates their terms of service and may result in your ban. If you want first-party reviews, you must follow the country’s rules.
How do you solicit feedback?
You want to make sure that you are completely transparent when soliciting and displaying reviews online. If you are sending out free products in exchange for a review, inform the person receiving the product that they must disclose that it was provided free of charge!
Also, don’t phrase your review request so that people believe they can only receive an incentive if they leave a positive review. Now that we’ve covered the fundamentals let’s talk about offering a discount or loyalty points in exchange for a review.
Consider the country in which you operate.
Here is the case of the US. If you live in the United States, the Federal Trade Commission states that “your customers have the right to know which reviewers were given free products.”
Furthermore, the FTC recommends that if you offer a customer “something of value in exchange for reviews,” you should notify them ahead of time that “they should disclose what they received from you.” Every country is different, but the advice is applicable to all businesses.
So, you should be aware of the respective country’s terms and conditions for offering incentives.
Tips for Providing Incentives That Encourage Customer Reviews Conversions
Offering discounts increases open rates and encourages customers to return to your store and buy again!
Here’s how you can offer product reviews in exchange for discounts.
- Determine the amount of the discount.
- When requesting a photo or video review, consider offering a larger discount.
- Indicate whether the discount applies to all orders or orders totaling a certain amount.
- Because your customer is doing you a favor, it’s best to allow your discount to be applied to all orders.
- Give the same discount to both positive and negative reviews.
How can you request customer reviews automatically?
An automatic review request allows you to send a review (or photo/video) request to each customer within a certain time frame after they place their order.
I recommend installing the Reviewbit app, which allows businesses to collect customer reviews via WhatsApp with a higher conversion rate than email and easily publish reviews on product pages.
Because WhatsApp is the platform, most of your customers will be there in their spare time. As a result, sending a review request and offering incentives to those who leave reviews is quite encouraging. Customers can also leave photo/video reviews of the product.
Offers and discounts are not appropriate for all online businesses. You can most effectively use offers to meet your objectives, build customer loyalty, and increase revenues if you start with a clear goal, a firm understanding of the brand, and a willingness to experiment.
It is entirely up to you to offer incentives for reviews, and hopefully, this post will show you how to do so ethically and transparently!