The landscape of eCommerce is undergoing a major transformation. One of the most significant changes in recent years has been the emergence of online reviews and its impacts on sales.
Reviews have proliferated throughout the internet, and they appear whether you actively encourage them or not.
However, when used strategically, reviews can become powerful pieces of social proof that persuade people to purchase.
We’ll look at how to use reviews in your business in this post. We’ll show you how to begin generating (and automating) them, as well as how to manage them.
Let’s get this discussion started.
Reviews or no reviews?
Keep in mind that adding reviews to your store necessitates more than just changing a few settings. The most effective stores with product reviews have solid plans in place to encourage users to leave reviews, such as these suggestions:
- Message workflow automation
- Notes in shipment boxes, handwritten or printed
- Social media outreach
- Requests for feedback via WhatsApp
It’s always worthwhile to try reviews and see how much interaction you get.
However, if your products do not begin to receive meaningful feedback, you may want to consider removing the feature. Products with few reviews can often do more harm than good, making your store feel unused and stale.
Finally, resist the temptation to add fake reviews or have friends and family fill in the gaps. They almost always sound staged, and savvy online shoppers have a keen sense for detecting fake reviews.
What are the advantages of online reviews for Shopify businesses?
Seeking out online reviews has become such a standard part of the purchasing process for people these days that every online retailer should be considering them.
- Before making a final purchase, 71% of customers read reviews or ratings.
- 62% of consumers are more likely to buy from a website that includes product ratings and reviews.
- 64% of consumers read six or fewer reviews before deciding whether they can trust a company enough to make a purchase.
- Up to 79%of consumers trust product reviews as much as a personal recommendation.
- 82% of consumers have changed their minds about purchasing because of NEGATIVE information they discovered online.
- On average, 78% of reviews posted on review websites are positive, and 70% of consumers agreed that reviews make them feel more confident that they are buying the right product or service.
In other words, consumer reviews have real value, and people now rely on them. They do, however, have some significant advantages for retailers.
How to Get More Customer Reviews
Now that we’ve discussed why you should use reviews let’s look at how you can get them. Having a method for customers to leave reviews is one thing – and very important – but getting customers to leave reviews is quite another. Your customer may forget to review the product she purchased, or she may be uninspired to write a review about it.
1.Send out pleasant messages.
Learning to be a good WhatsApp marketer isn’t just about selling more of your products; it’s also about encouraging people to become active members of your community, to share the same passion for what you love. Be gentle and kind, and inquire about what else you can do to assist. It would help if you learned how to create WhatsApp campaigns that you can send to customers after they’ve had the product for a week or two – this will give them enough time to learn about the product and experience it enough to write a review about it.
2.It should be simple to review
The worst thing you could do is make your customers go through a time-consuming verification process when they submit a review for you.
Make leaving reviews simple, easy, and rewarding by offering a $5 off coupon for the next order! It will astound your customer and increase her trust in your company.
3.Coupons, discounts, and sneak peeks are all should be available
Even minor incentives can significantly impact how engaged your customer is. As previously stated, providing a special coupon after a customer submits a review may be very beneficial; however, providing discount codes or sneak previews of upcoming products is also a great way to encourage customers to be a part of your community.
Hopefully, this post has given you some ideas for starting using product reviews in your business. Reviews are powerful, and when used properly, they can help you increase sales.
Do you have any reviews on your website? How did it turn out for you? Tell us in the comments.