COVID-19 has an impact on this year, as well as 2020. From there, your Black Friday 2021 Shopify marketing strategy must develop and change to fit the situation.
With more people shopping online, Black Friday 2021 presents both an opportunity and a difficulty for the e-commerce business, given the limited preparation, inventory, and fulfilment.
So, how can the store continue to run successfully in the face of these challenges? Thorough preparation is critical and should be a top priority.
So, from preparation to after Black Friday, this post will assist you in creating a flawless checklist of Shopify Black Friday advertising ideas. All you have to do now is prepare according to the list and check off the items when they are completed.
What is Black Friday?
Black Friday is the day after the Thanksgiving holiday in the United States, which has traditionally been a holiday for many employees. It is the start of the holiday shopping season, and it is generally a day loaded with amazing shopping offers and significant discounts.
Black Friday sales are frequently used by economists to evaluate the average American’s confidence in discretionary spending and as a litmus test for the country’s overall economic health. Lower Black Friday sales are seen as a sign of slower growth by those who believe in the Keynesian idea that spending drives economic activity.
On Black Friday, it’s usual for shops to offer special deals early . To attract customers, many online businesses open their portals early on Black Friday.
When will be the Black Friday in 2021?
Because of the tremendous sales it delivers to e-commerce stores every season; Black Friday is surely no stranger to e-commerce store owners. However, for those who are still unsure, consider the following astounding figures from last year’s Black Friday:
- According to Adobe Analytics, internet shoppers in the United States spent $9 billion on Black Friday 2020, up 20.7 percent from the previous year. It was also the second-largest online shopping day in American history, behind only Cyber Monday 2019.
- According to ABCNews, large eCommerce and smaller retailers recorded gains on Black Friday: Smaller merchants had a 349 percent rise in sales over the October daily average, while large firms saw a 403 percent increase.
- Christmas sales climbed by 9% online and in other non-store locations, compared to a 3% growth in traditional retail.
The figures above indicate how the e-commerce business has grown in recent years around Black Friday. So why don’t you make the most of this chance?
Black Friday will fall on November 26th in 2021, marking the start of the Christmas shopping season. Are you considering when you should start planning your Black Friday 2021 Shopify marketing strategies? The time to respond is now before it’s too late. Why?
According to polls, more than half of buyers begin browsing for Black Friday products or learn about them a month in advance. That suggests that many people are looking for Black Friday-related keywords right now. As a result, if your store isn’t ready, you’ve just lost potential customers.
Furthermore, numerous discounts from a variety of brands will be available on Black Friday. If you do not make it easy for your clients to find you and learn about the deal early, you will struggle to stand out from the crowd. Finally, you were properly prepared for the concert and didn’t have to hustle at the last minute.
Here are a few Black Friday tips and tricks
According to BlackFriday.com, online spending on Black Friday will top $12 billion in 2020. In fact, according to the same survey, more than 61 percent of those polled plan to do the majority of their holiday shopping online.
Is it possible for you to be a part of this equation? Let’s look at how you may get the most out of this year’s Black Friday shopping binge.
1.Make a promotional calendar for Black Friday
As much as Black Friday is a single day, this year happening on November 26th, it is a month-long process – commonly referred to as Black November these days– so you need to start advertising, offers, and discounts early enough, with an eye on the big day.
Planning is what will get you through this and ensure that you obtain favorable results. The beauty of having a strategy in place is that you know exactly what you should be doing when you should be doing it, how much you should expect from each promotional trip, and when you should be doing it.
2.What should your promotional calendar contain?
- A Black Friday buzz-building campaign employing commercials and emails includes a countdown, offers, and specialties.
- First, looks at doorbusters and other incredible deals that will be available in the days leading up to and on Black Friday.
- An omnichannel promotional plan that includes SMS, email, social media, and other channels.
- Make a list of Black Friday discounts.
- There is life after Black Friday – There is life after Black Friday; therefore, mark this date on your calendar. After all, Cyber Monday, which falls on the first Monday following Black Friday, is another major shopping day.
3.Add new products to your cart
Customers enjoy looking at new things. New products will always excite the interest of a first-time consumer, a customer who has only purchased from you once, or a repeat customer. Curiosity may be piqued by an offer or discount on a new product, leading to a buying decision.
According to Marketing Sherpa, browsing in-store is one of the most effective ways for shoppers to find new products. As a result, make sure to include individualized recommendations and rely on this!
Increase your chances of conversions and sales by sending targeted, personalized marketing communications to the right individuals at the right time.
According to 89 percent of marketers, personalizing their sales enhanced their ROI. Do you belong to the 89 percent? On the other hand, 63 percent of shoppers expect companies to customize their experiences based on their purchase history. What exactly are you up to?
Why not offer that precise product at a reduced price to that specific consumer on Black Friday? If you have VIP consumers, offer them special VIP deals, and they will buy if the deal is good enough.
5.Make use of your email list
If you’re seeking extensive personalization, email marketing is the way to go. Marketing is changing, and if you’ve been paying attention, you’ve noticed that businesses are making huge profits only from email marketing.
Segment your list for Black Friday, learn what your customers enjoy, estimate what they’re most likely to buy on that day, and automated emails that are more than just convincing depending on what you learn.
Consider which email designs to employ, when to automate, which goods to highlight in your emails, and so on. Consider adding GIFs, customized videos, and don’t forget that the style of your emails is just as important as the content.
6.Don’t stop at Black Friday
Black Friday is only a little portion of the pie. The holidays are long, and this Black Friday weekend will be no exception. It’s crucial to think about your strategy for the entire five-day period (from Thanksgiving through Cyber Monday) and beyond.
Plan an interaction strategy to convert your visitors into repeat customers by collecting reviews and offering discount coupons to those who provide reviews. The coupon can be applicable on their next purchase, especially if they’re new to your store.
Allow customers to take advantage of not only your greatest Black Friday bargains but also all of their online shopping chances with you.
You may do this by utilizing periodic email marketing, engaging on social media, and delivering abandoned cart notifications to your audience to create a unique shopping experience for them.
After all, it’s time to examine specific profits and store performance.
BeProfit is a highly accurate financial profit calculator and data analytics reporting dashboard for tracking business metrics, lifetime profit, and expenses. Its profit dashboard with finances profit calculator provides better financial reporting charts, custom reports, and an auto exchange rate for accurate profit calculation, making smarter decisions to optimize your store and increase profits and sales.
Wrapping it up
You’ll need a precise plan including the steps above to prepare your Shopify store for Black Friday. Furthermore, based on what we suggest, you can design Black Friday promotional ideas. Your originality will draw attention to your store and set it apart from the competition.
You cannot, however, overlook the essentials, no matter how effective your strategy is. For example, to ensure that your customers have the finest buying experience, you should optimize your landing page, fulfilment, and so on.
Finally, instead of focusing solely on discounts, use Black Friday 2021 Shopify marketing methods to build long-term relationships with potential customers. Remember that planning a sales campaign is only the first step toward increasing your store’s overall revenue.