Customer reviews hold immense power in shaping the perception of your business. Whether positive or negative, reviews offer valuable insights and opportunities for engagement.

E-commerce has made our lives much easier. For the buyers, everything they need is just a click away. It has opened up infinite opportunities for sellers too.

If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000.

Cross-sell increases revenue by promoting products that complement the original purchase. Upsell increases revenue by promoting a better, enhanced version of the original purchase.

Messaging apps provide a highly engaging channel to connect with customers. Interactions over messaging apps create the feel of one-to-one conversations.

When you wear a new running shoe or a new shade of lipstick and you absolutely love it, you’d click a pic and send it to your friends or even post...